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Melania Trump: The First Lady Who Turned Public Service into a Profit Scheme

Beyond her fashion choices and controversial jacket slogans, Melania Trump seemed to treat the role as a business opportunity — attempting to profit off her public platform while propping up Donald Trump’s profoundly problematic agenda.

Libby Winkler
5 min readSep 28, 2024
Photo by Ries Bosch on Unsplash

Melania Trump: The First Lady Who Turned Public Service into a Profit Scheme

In American politics, the role of the First Lady has traditionally been one of advocacy, diplomacy, and support for the President. The First Lady often champions fundamental causes and offers a more personal side to the administration.

However, Melania Trump’s tenure broke away from these traditional roles in several curious, even troubling, ways.

Beyond her fashion choices and controversial jacket slogans, Melania Trump seemed to treat the role as a business opportunity — attempting to profit off her public platform while propping up Donald Trump’s profoundly problematic agenda.

From “Be Best” to Merchandise

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Libby Winkler
Libby Winkler

Written by Libby Winkler

Freelance writer who loves exploring the messiness of humanity, while poking around in nooks of life and shining light on all the things that make us complex..

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