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The Trump Shopping Network: The Grift of the Sheep

Beyond his political rallies, inflammatory speeches, and endless grievances about being the victim of some “deep state” conspiracy lies something equally disturbing: the growing cottage industry that is enriching Trump at the expense of his most loyal followers.

Libby Winkler
6 min readSep 27, 2024
Photo by Alexander Grey on Unsplash

The Trump Shopping Network: The Grift of the Sheep

In a country where political figures have historically relied on policy achievements or governance to build their legacies, Donald Trump has blazed a different trail — one where the presidency itself becomes a personal brand.

But beyond his political rallies, inflammatory speeches, and endless grievances about being the victim of some “deep state” conspiracy lies something equally disturbing: the growing cottage industry that is enriching Trump at the expense of his most loyal followers.

Call it what it is — the “Trump Shopping Network.”

The grift isn’t subtle, and yet it’s been stunningly effective.

From snake oil-like supplements to a never-ending array of MAGA merchandise, Trump has found new ways to turn his base’s…

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Libby Winkler
Libby Winkler

Written by Libby Winkler

Freelance writer who loves exploring the messiness of humanity, while poking around in nooks of life and shining light on all the things that make us complex..

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